Production and marketing of the shoes are now centered in England, to such extent that the brand has been identified more with the country than Germany. In the early '60s, 5,000 pairs were made a week-now the figure is 200,000.
Here in the Philippines, 3,000 to 5,000 Doc
Christian Louboutin are sold during the peak months, typically around July and November, when schools open and Christmas approaches. Batchie says a sales target of 30,000 pairs has been set for the year, which the company is well on its way to reaching.
Christian Louboutin Philippines' outlets are the two concept stores, set in a masculine motif of bricks, metal and wood, where the entire collection can be found. Complementing them are 86 corners in such department stores as Rustan's, Landmark, Robinson's and the SM malls, which provide the company a national reach. Inventory at these corners is either on consignment or outrightly purchased by the department store or by concessionaires.
Additionally, the company has embarked on niche marketing, that is, getting to the customers where they are-in schools, bars and at events.
07-29-2010, 02:36 PM
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Production and marketing of the shoes are now centered in England,
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